Portland Maine, 9.17.24 | Floriexpo, North America’s largest B2B Event for the floral industry announced today that the 2024 edition received unprecedentedly high scores for attendee and exhibitor satisfaction.
In a survey conducted by leading events industry research company Explori, which took into account all KPIs, the Overall Show Score for Floriexpo was 90 out of 100, exceeding the previous editions and overperforming trade show industry benchmarks. Additionally, the NPS (Net Promoter Score) received was +59, exceeding all benchmarks and ranking in the top 5% of events for this metric.
“The results of this year’s Floriexpo surpassed all of our expectations, to see the excitement for the event reflected in such a positive way by both our attendees and exhibitors is just amazing” said Bob Callahan, CEO + Partner of Floriexpo. “We truly took into account the feedback and direction of our incredibly valuable Advisory Board which is comprised by stakeholders and tastemakers who are driving floral forward. We attribute much of the success of the 2024 edition of Floriexpo to listening to the people that have their fingers on the pulse of this remarkable industry” said Callahan.
2024 Floriexpo by the numbers:
- 30% increase in attendance
- 24% increase in exhibit space
- Revamp of Education Day to Floral Bootcamp
- Unprecedented response to exhibitor re-sign with over 70% of companies having already reserved space in 2025
In 2025, Floriexpo will return to the Broward County Convention Center in Ft. Lauderdale, FL from June 4-6th. A live floor map will be released during the week of September 23rd and registration is expected to go live in early 2025.
For media inquiries or event information please contact Lauren St. Clair, 207.232.3236, lstclair@floriexpo.com
About Floriexpo
Floriexpo is North America’s only business to business event exclusively for the floral industry.
Recharged and reimagined, Floriexpo is a customized experience designed to address the unique needs of floral professionals in all facets of the industry.
Previously the International Floriculture Expo, Floriexpo is a redesigned event hyper-focused on connecting floral industry suppliers with high-volume buyers and serving the whole industry with world-class education and hands-on learning.
About Elevate Events + Media
a B2B event company dedicated to the production and management of unforgettable trade event experiences and powerful marketing solutions.
With over 50 years of collective experience working on some of the most prestigious trade events in the country, our sole mission is delivering powerful connections that will elevate your business. From producing TSNN Fastest 50 and Gold 100 winning events to the development and execution of highly exclusive confex experiences, our team has done it all.
