Kickstart your day with a burst of energy, where you can fuel up for the exciting day ahead.

Floriexpo’s President & CEO Bob Callahan will welcome everyone to the 2nd Annual Floral Bootcamp!

SESSION DESCRIPTION:

Unleash your creativity and discover ways to create a buzz with new secondary and social media holidays. It’s all about cranking up those profits, sparking human connections, and fostering the love for all things floral! Join Beth as she highlights events such as “National Daughters Day” and “National Culinary Day,” integrating trends that engage consumers and create new floral experiences. Participants will learn to enhance their seasonal calendars by identifying fresh marketing opportunities and creating unique floral offerings. They will engage in discussions with other industry professionals on how to approach and scale these ideas for the mass market.  This presentation will be followed by a round table discussion.

SPEAKER: Beth O’Reilly, Dutchess Bouquet

SESSION DESCRIPTION:

Dive deep into the heart of consumer behavior and discover the powerful forces shaping floral purchases today. This dynamic session will equip you with actionable strategies to thrive in a rapidly evolving market. We’ll explore the intricate tapestry of emotions, trends, and cultural shifts, revealing how these factors directly influence buying decisions. Gain a critical understanding of how to resonate with customers on a deeper, more personal level, fostering loyalty and driving sales.

But we won’t stop at understanding the “why.” We’ll delve into the practical “how,” revealing proven techniques to tap into the lucrative realm of impulse buying. Learn how to create irresistible displays, craft compelling messaging, and leverage in-store experiences to trigger immediate purchases and boost your bottom line.

SPEAKER: Floral Director, Sunshine Bouquet

EDUCATION:

The floral industry is facing unprecedented challenges. With the relentless surge in the cost of goods and the looming threat of import tariffs, floral designers are grappling with the critical question: how do we maintain the exquisite artistry and fulfill the demanding expectations of today’s discerning flower consumers? This insightful program delves into the heart of this challenge, offering practical solutions and innovative strategies to thrive in a cost-conscious market.

We’ll dissect the evolving landscape of consumer preferences, exploring the aesthetic trends and design expectations that are shaping the modern floral experience. Participants will gain a comprehensive understanding of how to adapt and innovate, ensuring their creations remain both captivating and profitabl

ROUND TABLE DISCUSSION Qs: What are your stores doing that you think stands out for merchandising/marketing? Or have you seen any displays or marketing that were “WOW” factors to you? Have you had an instance where a product wasn’t selling but after reworking the merchandising and/or marketing, it took off?

SPEAKER: Derek Woodruff, Syndicate Sales & The Floral Underground

 SESSION DESCRIPTION:

LiveTrends Design Group delivers a groundbreaking analysis of the forces shaping consumer behavior and retail landscapes. Discover how emotional evolution, geopolitical shifts, and cutting-edge retail trends will redefine product design and visual merchandising. Gain exclusive insights to position your business for success in the years ahead

SPEAKER: Bisser Georgiev, Syndicate Sales & The Floral Underground

SESSION DESCRIPTION:

The floral industry, a realm of beauty and delicate artistry, is undergoing a seismic shift. In today’s hyper-competitive landscape, where margins are tight and customer expectations are soaring, simply keeping pace is no longer enough. To truly thrive, to achieve unprecedented efficiency, and to forge unwavering customer loyalty, businesses must embrace the transformative power of Artificial Intelligence (AI). This isn’t just about technology; it’s about unlocking a new era of growth and profitability.

This immersive session is meticulously crafted for supermarkets, chain stores, wholesale florist distributors, and online retailers – the very backbone of the mass-market floral sector. We will delve beyond the theoretical, offering practical, actionable insights that can be immediately implemented to revolutionize your operations. Prepare to witness the profound impact AI can have on every facet of your business.

SPEAKERS:

Liza Roeser – AI & Business Innovation Speaker, Ryan Black – AI Content Creation Expert, Jennifer Barnard – AI Content & Marketing Specialist (Jasper AI)

SESSION DESCRIPTION:

Prepare to witness a seismic shift in everyday floral consumption! Forget passive displays and stagnant sales—we’re igniting a floral frenzy. This electrifying session plunges into the heart of That Flower Feeling’s groundbreaking Unit Sales Program, revealing the secret sauce behind its unprecedented success.

We’re not just presenting data; we’re igniting a movement. Discover how this program is shattering industry norms, driving unprecedented unit sales, and transforming the landscape of floral retail. This isn’t just theory—it’s a live demonstration of exponential growth.

But here’s the real thrill: a power-packed panel of industry titans will take the stage, delivering raw, unfiltered insights into the program’s transformative impact. These aren’t just talking heads; they’re the architects of this floral revolution.

SPEAKERS: Vanessa Leite and representatives from Albertsons, Cosentino’s and Price Choppers.

SESSION DESCRIPTION:

This session bridges the gap between high-end floral artistry and mass-market sales. Learn to dissect captivating floral designs, extract key elements, and create commercially viable bouquets, collections, and arrangements. Discover how to transform social media inspiration into tangible revenue streams.

SPEAKER: Steven Santos, Galleria Farms, AIFD

Celebrate the culmination of a day of amazing networking, education and camaraderie! Join us for the Floral Bootcamp Certificate Presentation, honoring your dedication to growing your floral knowledge and network!

Come celebrate the best time of day ✨Golden Hour✨ with us on Wednesday, June 5th at 5:30pm at the Hilton Fort Lauderdale Marina as we kick off Floriexpo 2024! Connect with friends news and old, enjoy a beverage & get ready for all that Floriexpo has to offer over the next couple days. Wear a pop of gold if you wish!

This year’s Opening Reception will take place in the Intercoastal Ballroom at the Hilton Fort Lauderdale Marina.

$$Upgrade required